On June 30, on the eve of the 105th anniversary of the Communist Party of China, Xingang Group grandly hosted the "Flag Leading · Xingang Strength" Party-building themed event and the "I Am a Brand Ambassador" competition. The event brought together Party members, employee representatives, and distinguished guests including Yin Dexu from the Organization Office of Yitang Town Party Committee, Xingang Group CPC General Branch Secretary and Chairman Wei Xiaoxin, Vice Presidents Liu Ying and Jiang Zijun, and heads of various functional departments.
The event opened with the solemn and stirring national anthem, followed by a collective chorus of The Song of Xingang, whose stirring melody expressed Xingang people's deep-rooted aspirations from Yimeng to the world, and their unwavering faith in following the Party's lead.
Flag Leading — Charting a New Course
Chairman Wei Xiaoxin delivered the keynote address, extending his highest respect to all Party members and heartfelt greetings to Xingang employees working on the front lines of R&D and production. He reflected that over 105 years of glorious history, the CPC has always been the beacon guiding national rejuvenation, and Xingang's 34-year journey is a vivid microcosm of China's manufacturing industry forging ahead under Party leadership.
Xingang's Technology Milestones at a Glance:
Developed bio-inspired eco-friendly adhesives with Academician Li Jian's team from Northeast Forestry University — a decade-long research endeavor.
Won the first-ever Gold Medal for the global wood industry at the Geneva International Exhibition of Inventions.
Led 50+ research projects, contributed to 41 national and industry standards.
Built a "technology moat" with 120 patents, elevating Chinese panel products onto the world stage.
Brand Power — Telling the Xingang Story
"Brand is the most distinctive flag of an enterprise, and dedication is Xingang's most compelling foundation."
The Brand Ambassador showcase was a highlight of the event. Seven brand ambassadors took the stage one by one, narrating the Xingang story across five dimensions:
Corporate History → Cultural DNA → Core Technology → Full Product Matrix → Brand Value
A live scoring segment turned the event into a dynamic learning experience, demonstrating Xingang's young employees' confidence, eloquence, and passion for brand communication.
Yin Dexu from the Yitang Town Party Committee praised the ambassadors' outstanding performances and encouraged everyone to translate their insights into tangible action — truly becoming recommenders, communicators, and practitioners of the Xingang brand in their daily work.
— Liu Ying, Vice President of Xingang Group
Pioneer Recognition — Exemplary Duty on Every Front
"Every Party member is a flag; every post carries a responsibility."
The event featured a solemn ceremony awarding the title of "Party Member Pioneer Post" to 11 outstanding employees:
- Liu Wei
- Gong Maolin
- Jiang Zhaoyu
- Zhang Xiling
- Xia Qingqing
- Liu Xiaoliang
- Zhao Xu
- Yin Lianpo
- Liu Jizhan
- Zhang Zhiyuan
- Zhang Xinzeng
The plaques were presented by Yin Dexu, Chairman Wei Xiaoxin, and Vice President Liu Ying. These weighty honors symbolize both recognition and responsibility, inspiring Party members to lead by example in R&D, production, marketing, and management — embodying the commitment of Chinese Communists through concrete action.
Walking Toward the Light — A Heartfelt Tribute
Representatives from Xingang's Administration, Branding, HR, Research Institute, and Production Management departments joined together for a poetry recitation titled "Xingang, Walk Toward the Light." The powerful delivery, imbued with deep emotion, showcased Xingang people's spiritual pursuit — born for the Party, advancing toward innovation, and climbing to new heights.
Red Songs Resound — Renewing the Original Aspiration
The event culminated as Chairman Wei Xiaoxin led all Party members in a collective rendition of "Follow the Communist Party Forward." The familiar and resounding melody brought the celebration to its climax, echoing Xingang people's unwavering political conviction to heed the Party, feel gratitude to the Party, and follow the Party — a clarion call to unite strength, forge ahead, and embark on a new journey.
Looking Ahead
The "Flag Leading · Xingang Strength" event was both a profound Party education experience and a rallying call to build consensus and unleash momentum. Standing at a new starting point, Xingang Group will continue to uphold Party-building as its guiding principle, deepen its red roots, strengthen brand development, and courageously shoulder the mission of the era.
A Natural Xingang | A Global Xingang | A Vibrant Xingang
Driven by technological strength and pragmatic dedication, Xingang will continue walking toward the light, climbing toward new heights, and injecting ever-greater "Xingang Wisdom" into the high-quality development of the enterprise.
